Evolving the brand for the future to come
The name and design of Inevio has not aged well over the years (my first real brand design) and it needed a change, considering the product has evolved tremendously since 2014.
We've tried different iconography, typos and colors that would be able to work well with the new intentions of the company. Here you can have a look at some of the iterations we had.
Pattern explorations for a bold and fresh new identity
We were looking for that differentiator design element that would make the brand recognizable no matter the format (web, print, banners or ads). In the end the patterns were used for other purposes like the onboarding and not so much for brand communitations.
Keeping things simple for it to evolve
We finally didn't want to marry any color to be tied in. The logo and icon used had to be in black and white for it to be able to adapt to the changing designs it will go through in time.
We've incorporated the symbol inside the icon to give it a simpler, less cluttered look and it worked great. This made the brand very recognizable and easy to use for all the marketing needs the company had.
Keeping the brand updated for new business clients
In 2019 the company shifted its focus into corporate markets and that needed to be reflected in our design. The image evolved into something more professional and less about feelings and more about what it can bring to the table.
The months and the process of this name and brand change was very insightful. I've learned a lot about creative processes and the impact they have on the final results.
Thanks Horbito ❤️
Thank you! ❤️